Testimonials from StartupWheel Certified Advisors™
Meet our international community.
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Per Høj Jørgensen
Head of Department
Business Link Center Midtjylland
Denmark
“When I have my first meeting with a business-owner I use the StartupWheel as a tool for dialogue to quickly get an overview of the business and establish its potential for growth. With the business owner I go through every one of the four areas of the Wheel and discuss each of the twenty development areas to figure out in which areas the business is already strong and where it still doesn’t live up to its full potential. The Wheel helps me remember everything – nothing important is left out.
When I have my second meeting with the business owner we use what we’ve learned in the first meeting to determine which challenges to work on right now – and which worksheets to use for this. The worksheets help my client think outside the box – we usually start making decisions and achieve results right after we start using the worksheets.
As an experienced advisor I was surprised and happy to discover that the StartupWheel gave me new inspiration and new tools. It’s ubiquitous focus on making decisions and taking action really does make the advisory process much more fun, focused, and result-oriented.”
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Henrik Tørnquist
Business Consultant
Regional Business Development Center
Denmark
“The StartupWheel is great in the advisory session to use as a check-list to make sure that myself and the client talk about all aspects of the business in the hourlong session. I don’t forget anything, because it’s all right there in front of me – and that makes the dialogue between us much more clear and to the point.
I also love that the StartupWheel and the worksheets can be used for all types of different clients. Whether I am advising a one-man company or a company with 50 employees, the StartupWheel works – it is so basic and deals with the fundamentals of business development that applies to any kind of business. And all businesses can benefit from it’s action-oriented approach.
What also appeals to me is the large degree of freedom in how the tools can be used. When I use the StartupWheel, I don’t have to follow an established or rigid process. The StartupWheel actually encourages me to use my own intuition to determine how to use it with each client – in that way the StartupWheel does not take itself too seriously; it leaves a lot of room for interpretation as opposed to some of the more academically-oriented tools I have previously used”.
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Jørgen Wæver Johansen
Former CEO
Greenland Ventures A/S
Denmark
“The StartupWheel is a great tool to work with when advising a client. It provides the much-needed overview of all the areas in the client’s business which need attention – and when working with the Wheel it quickly becomes clear which area needs the most work done right now. We love the simplicity of the tools – it’s easy to use, but at the same time it doesn’t just give you easy answers. Instead, it guides you and the client to come up with the answers yourselves and inspires creative thinking”.
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Marie Fleischer
Head of Department for Business Development
Greenland Municipality
Greenland
“For us business consultancy was a new area, we didn’t have a lot of experience in this field. But we found that with the StartupWheel, the worksheets and the articles, we were able to provide quality advice for all types of different business owners, and we were able to work with all the development areas, not just the ones we already had experience with. The tools are both systematic and creative – so the process is fun, for both the advisor and the client”.
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Thomas Christensen
Head of Secretariat
Copenhagen South Business Center
Denmark
“The StartupWheel presents those areas a business should work with in a way that’s very easy to understand, making it a great tool to use with the client to identify the most important areas to be developed in his business right now.
When we work with entrepreneurs and small businesses we use the StartupWheel to analyze which areas the business should focus on in the near future to get concrete results and move forward. The StartupWheel makes the advisory sessions much more efficient, because it gives a shared language and a shared frame of reference – the advisor and the business owner is always on the same page. I personally have never before come across a tool that is this strong and easy to use.”
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Mikkel Trym Andersen
Project Manager
Katapult
Denmark
“The students we work with are assigned to work on a specific project – a specific company – during the semester. We use the StartupWheel to give the students a sense of overview, and to teach them how to not only create realistic action plans but also to realize their ideas and carry out their plans.
The students absolutely love working with the StartupWheel. The tools are action-oriented, which means the students never get bored with them – they are really efficient and focused when they fill out the worksheets.”
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Uffe Elbæk
Advisor
Erhvervenes Hus Aabenraa
Denmark
“The StartupWheel is easy to use and accessible for everyone, which means I can use it with all types of clients. I use the tools with the entrepreneur to get an overview of the business, diagnose challenges and figure out how we should move forward. But I can also use them to really go in depth with one specific challenge – sales, PR, Communication or something else. For me as an advisor it’s very gratifying to have one tool at my disposal, that I can use throughout the entire advisory process.”
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Read more testimonials from our North and Middle American community here.

